Brand Messaging Package

Stop leaving money on the table with scattered messaging. This one-time, high-impact strategy package and deliverable suite gives you the words you need to attract ideal clients, differentiate from competitors, and grow your business.

• This initial phase is designed to build a foundational understanding of your business, market position, and target audience to define a successful strategy.

  • Initial Discovery Session: A deep-dive session to understand your business goals, vision, and your backstory.

  • Strategic Brand Audit: A competitive analysis of current market positioning, competitor strengths, and market trends to identify opportunities.

  • Target Audience & Pain Point Research: A psychological analysis of your ideal customer to unlock their true desires, challenges, and purchasing drivers.

Core Components for Brand Positioning and Identity:

• Mission, Vision, & Values: Defines the brand’s deeper purpose, long-term goals, and foundational beliefs that guide team leadership and decision-making.

• Unique Value Proposition (UVP): Articulates specific, differentiated benefits that prove why customers should choose you over competitors.

• Core Brand Pillars: 3–5 strategic themes supporting primary positioning to ensure consistent messaging across all channels.

• Brand Attributes & Voice: Definitive guidelines on tone and attitude, defining the brand's personality (e.g., authoritative and expert vs. casual and approachable).

• Strategic Positioning Statements:

  • Concise (Short): A "tagline" version focusing on immediate recall and core benefit.

  • Detailed (Long): A comprehensive statement for internal alignment and high-stakes marketing collateral.

• Brand Story: A compelling, emotional narrative designed to connect your core market and differentiate your brand.

• Memorable Taglines & Slogans: Creative, catchy brand phrases that reinforce your value proposition and support your market promise.

• Strategic Website Copy Starter: High-conversion H1/H2/H3 headlines and foundational body text designed to improve website engagement.

• Custom Brand Messaging Guide (PDF): A tailored playbook defining your core brand narrative, positioning, and tone of voice to ensure consistent, premium messaging across all channels.

• 30 minute Strategy Call: live walkthrough of deliverables

Yes! I offer monthly retainer agreements for clients who want to consistently maintain, develop, and evolve their brand messaging. A retainer ensures your brand voice stays cohesive across all platforms and allows for strategic, ongoing support.

My retainer services cover:

• Strategic Brand Messaging: Evolving copy to align with company growth.

• SEO & AI Visibility Copywriting: Creating content that ranks and is discoverable by AI tools.

• Website & Digital Copywriting: Maintaining up-to-date, high-converting copy.

• Content Marketing: Regular blogging and article creation.

• Social Media Content: Consistent copywriting for social channels.

• Press Releases: Writing official announcements for newsworthy company updates.

• On-page Site Maintenance: Updating pages and/or sections of your website.

This proactive partnership is designed to save you time and keep your brand consistent and competitive.

Not at all. The Brand Messaging Package is a stand-alone, fixed-scope project designed to immediately clarify and establish your brand identity without a long-term commitment.

While I offer retainer services for ongoing support, this package allows you to get high-impact, essential messaging immediately.

Should you need ongoing support later, we can discuss a retainer at that time.

• One-time, impact strategy package and messaging deliverable suite

  • Price: $3,500 to $6,000+ 

  • Quotes are customized to the needs and requests of each inquiry

  • Timeline: 2 to 8 Weeks